The Yaya Village mission is to provide a world class high-altitude training facility for both local and international endurance athletes.

Sustainable development of the community is another important aim of the project. To achieve this goal we follow the concepts of eco-tourism by employing local people whenever possible, recycling waste, growing vegetables and spices in our own organic farm and conserving energy.

The Yaya Village also hopes to aid the development of young Ethiopian athletes and has the long-term goal of producing an Olympian. Through the Yaya Girls Running Program we provide scholarships and life-skills assistance to young women with athletic potential.