The Yaya Girls Running Program - Yaya's Corporate Social Responsibility Campaign

The lives of Ethiopian women and their standing in the community has improved in recent times. However, historical and traditional Ethiopian values have been unfair on women and there is still a long way to go to achieve gender equality. Yaya Village aims to contribute to improving the lives of women through athletics, English teaching and job skills advice. 

As gender roles are slowly beginning to change in Ethiopian society, the time is ripe to target impoverished teenage girls. Confronting the issues of gender inequality in Ethiopia by targeting adolescent girls and giving them support will expand these girls’ freedoms and will help break the intergenerational poverty that is passed down from disadvantaged young mothers to their children.